Tracx is a social business cloud platform that helps enterprises build their brand, attract and service customers, and connect with audiences in a social-enabled world. Tracx provides tools for analyzing and refining large volumes of geographic, demographic, and psychographic data from across the social web, delivering deep insights into customers, competitors, and influencers.
Their solution stands out by making these insights actionable through a contextually driven Social Recommendation Engine, which enables organizations to have smarter, more meaningful interactions that drive business outcomes. Tracx is designed for enterprises seeking to better identify and target audiences, improve planning, enhance monitoring, and effectively engage consumers across social channels.
Tracx is trusted by well-known brands including Taylor Wimpey, CBRE, Hertz, Codat, and S4F - Sport for Fun, as well as major organizations like Sears, The New York Times, and Comcast.
Headquartered in Bethesda, Maryland, with additional offices in New York City, London, and Tel Aviv, Tracx operates within the software development industry and serves a global enterprise customer base.
How was Tracx started?
Tracx was founded by Luc Gibson, with Tom Sutton joining as Co-founder and CTO. Their expertise in building technology solutions for data-driven brand engagement shaped Tracx's focus on enabling enterprises to leverage social data more effectively.
Who uses Tracx?
Tracx primarily serves large enterprises and respected brands across various industries that need advanced tools for social listening, audience targeting, and engagement. Example customers include:
- Taylor Wimpey
- CBRE
- Hertz
- Codat
- S4F - Sport for Fun
- Sears
- The New York Times
- Comcast
These organizations rely on Tracx to identify, analyze, and engage with their audiences more effectively through actionable social insights.
Where can I learn more about Tracx?
For additional information about Tracx, their solutions, and their company background, visit their About page.
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