Prism AI is an AI-native product analytics platform that uses artificial intelligence to watch session replays and tell developers exactly what to fix in their products. By leveraging advanced vision models, Prism AI analyzes user sessions to identify friction points, helping product teams reduce churn and optimize conversion rates with real-time behavioral insights.
How Does Prism AI Work?
Prism AI automatically reviews session replays—recorded videos of user interactions—and applies AI to detect areas where users struggle or encounter issues. Instead of requiring extensive event tracking or manual tagging, the platform provides immediate, actionable feedback on what is broken or causing frustration in the user experience. This is similar to having a support engineer observe every user session, but at scale, and with AI-driven precision.
Key features include:
- Semantic search: Developers can ask specific questions like "what are the main pain points users are experiencing?" and receive instant answers along with the corresponding session recordings.
- Insight generation: The platform identifies what the issue is, who is affected, and what steps can be taken to resolve it.
Who Uses Prism AI?
Prism AI serves product and engineering teams that want to deeply understand user behavior and pain points without heavy instrumentation. Customers include companies such as 11x, vibegrade, greptile, YouLearn, Conduit, and Den. These organizations use Prism AI to quickly surface actionable insights and improve their digital products.
What Makes Prism AI Different?
Unlike traditional analytics tools that rely on manual event tracking and complex dashboards, Prism AI uses vision models to watch and interpret session replays automatically. This approach enables:
- Faster detection of user friction points
- Reduced reliance on manual setup
- Immediate, AI-generated recommendations for product improvements
Who Founded Prism AI?
Prism AI was founded by Rajit Khanna (Chief Executive Officer), Alex Liu (Founder), and Land Tantichot (Co-Founder), with Jeremy Shek as Product Designer. The founding team brings technical expertise and a focus on leveraging AI for practical, developer-focused solutions.
Where is Prism AI Based and How Big is the Team?
Prism AI is headquartered in San Francisco, California, and operates with a small, focused team of 3 employees.
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