What Does Throxy Do? - Company Overview

    Learn what Throxy does, their products and services, target market, and business model.

    What Does Throxy Do? - Company Overview

    Name: Throxy

    Headquarters: San Francisco, California, United States

    Employees: 7

    Throxy is a managed outbound sales solution that designs and executes complete, done-for-you outbound systems for B2B companies. Throxy handles every aspect of outbound sales outreach, including deliverability, list building, decision-maker identification, and expert outreach, so sales teams can focus on closing deals instead of prospecting.

    Their core offering centers around building custom databases, developing niche-specific messaging, and managing all outbound outreach campaigns. Throxy leverages its own proprietary technology to uncover niche-specific data, deliver unique messaging at scale, and ensure high email deliverability—helping clients book meetings with hard-to-reach decision-makers. This approach is tailored to provide effective results with ideal customers, without adding unnecessary complexity to a company’s sales process.

    How Does Throxy Deliver Outbound Sales?

    Throxy’s service is fully managed, meaning they run the entire outbound process on behalf of their clients. Key elements include:

    • Custom database creation to identify the most relevant prospects
    • Niche-specific messaging crafted for each campaign
    • Deliverability management to keep emails landing in inboxes
    • Decision-maker identification and expert outreach
    • Use of proprietary tech for efficient, targeted outreach

    This enables clients to generate new qualified opportunities while reducing the internal burden of prospecting and outbound campaign management.

    Who Uses Throxy?

    Throxy primarily serves B2B companies seeking to accelerate their outbound prospecting without dedicating additional internal resources. Notable customers include:

    • Imnoo
    • Santillana
    • Pycad

    These organizations rely on Throxy to connect with high-value, hard-to-reach decision-makers in their respective industries.

    Who Founded Throxy?

    Throxy was founded by a team with experience in growth and outbound sales automation:

    • Bergen Merey (Co-Founder)
    • Pablo Jiménez de Parga Ramos (growth)
    • Arnau Ayerbe (Founder)

    Al Russell is also listed as an investor. The leadership team’s background in sales and technology informs their hands-on approach to outbound system design.

    What Makes Throxy Different?

    Throxy distinguishes itself by providing a fully managed outbound system powered by proprietary technology and hyper-targeted messaging. Their focus on custom database creation and continual deliverability optimization helps clients consistently reach and book meetings with their most valuable prospects.

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