PremiumMedia360 is a data automation solutions provider serving the advertising ecosystem across linear, digital, and retail media. PremiumMedia360 offers cloud-based software that leverages artificial intelligence to scrub, cleanse, and deliver advertising data, ensuring it meets any format specifications required by its clients—typically within minutes.
How does PremiumMedia360's technology work?
PremiumMedia360's platform operates agnostically across a wide range of industry systems, including CRM, OMS, ad servers, traffic systems, DSPs, SSPs, and ERP platforms. By automating data workflows and eliminating manual data entry or 'swivel-chair' processes, they enable true automation between buy-side and sell-side systems throughout every stage of the advertising workflow. This helps agencies, media sellers, and ad tech companies increase efficiency, reduce errors, and improve productivity across their operations.
Who uses PremiumMedia360?
PremiumMedia360 primarily serves organizations in the advertising and media industries. Their client base includes major agencies, broadcasters, ad tech companies, and publishers. Notable customers include:
- Hearst
- ABC Disney TV Group
- Telemundo
- Publicis
- Tatari
- Tegna
- Gray TV
- MLB Network
- Microsoft
- NBCUniversal
- Dentsu
- Fox News Media
- CBS TV
- Oracle NetSuite
- iHeartMedia
This broad customer list highlights the company's reach across both traditional and digital media segments.
What makes PremiumMedia360 different?
A key differentiator for PremiumMedia360 is the platform's flexibility and ability to work seamlessly across disparate systems in the advertising supply chain. By delivering data formatted to client specifications quickly and reliably, they help eliminate bottlenecks and manual intervention, supporting greater profitability and operational efficiency for their clients.
How was PremiumMedia360 founded and who leads the company?
PremiumMedia360 was founded by a team with extensive experience in software, advertising, and media technology. The leadership team includes:
- Robert DeGennaro (CEO / President / Co-Founder)
- Michelle Clayton (Chief Operations Officer)
- Ann Weiser (Chief People Officer)
- Sam Bhaumik (Chief Solutions Officer)
- Adam Svoboda (President of Digital Solutions)
- Michael Zablocki (VP, Sales, Sell Side Solutions)
- Julie Giammattei (SVP, Customer Success)
- Massuad Bobby (CFO)
- Stephanie Helsley (SVP, Business Optimization)
- Rich Radzik (VP, Sales, Buyer Side Solutions)
This team brings together expertise in operations, customer success, finance, and both buy- and sell-side advertising technologies. For further background, see their About page.
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