Breedr is a livestock management software company that tracks individual cattle from conception through processing, helping producers optimize genetics, cattle performance, and beef quality. Breedr enables connected producers to collaborate and make data-driven decisions, supporting more efficient, sustainable, and high-quality beef supply chains.
How does Breedr's software work?
Breedr's platform collects and analyzes data across the entire lifecycle of each animal. By feeding back insights to producers, it helps them identify which genetic and management choices result in the best beef grades. The software focuses on:
- Tracking cattle performance from conception to processing
- Providing actionable feedback on genetics and management
- Enabling collaborative supply chain management among producers, packers, and retailers
- Improving carbon-efficiency and traceability in beef production
Who uses Breedr?
Breedr primarily serves beef producers, ranches, packers, and retailers aiming to increase efficiency and quality in their operations. Notable customers include Lamar Steiger, Mike Ballou, The 808 Ranch, and Double M Ranch. The platform is designed for ambitious producers who want to leverage data to build smarter, more sustainable beef supply chains.
How was Breedr started and who leads it?
Breedr was founded by a team with expertise in agriculture, technology, and business operations. The founding team includes Ian Wheal (Founder & CEO), James Law (COO), Liam Farrell (Chief Technical Officer), Trevor Tuell (Head of Business Development), Nikki Kasser (Head of Customer Success), Paige Savery (Head of Sales Operations/Strategy Manager), Chris Freeman (Data & Integrations Manager), and James Wright (Country Manager, UK). You can learn more about their heritage and leadership on their About page.
Where is Breedr based?
Breedr is headquartered in Austin, Texas, United States, and operates as a privately held company with a team size of 11-50 employees.
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