Infina is Vietnam's leading wealth management and investing platform, designed to make investing accessible, frictionless, and safe for retail investors. The platform allows users in Vietnam to invest in a range of assets, including stocks, mutual funds, and fixed-income products, with plans to expand to additional asset classes in the future.
Founded in 2021 by James L. Vuong—a Silicon Valley engineer, venture capitalist, and serial entrepreneur—Infina aims to democratize investing for the region's rapidly growing middle class. The company is headquartered in Ho Chi Minh City and employs around 50 people.
The Technology and Market Trends Behind Infina
Infina leverages a modern, user-friendly digital platform to lower barriers for first-time and experienced investors alike. By enabling multi-asset investing within a single app, Infina simplifies the investment process and introduces features that support safe and transparent wealth management. The surge in mobile investing, coupled with Vietnam’s emerging fintech landscape and an increasingly investment-savvy population, has created significant momentum for platforms like Infina. The company's mission is to capture this growth opportunity by empowering retail investors throughout Southeast Asia.
Who Uses Infina?
Infina primarily serves retail investors in Vietnam—individuals seeking accessible avenues to invest in stocks, mutual funds, and other financial instruments. The platform is tailored to the needs of the region's expanding middle class, particularly users new to investing or looking for a convenient, digital-first solution. Its easy onboarding and variety of investment options are designed to appeal to both beginners and more experienced investors.
Infina’s Competitive Landscape
Infina operates within Vietnam’s fast-growing fintech and wealth management sector. Key competitors and peers include:
- AFA Capital: Offers a financial information management platform for households and individuals.
- VinaCapital: An established investment management firm in Vietnam, managing a diversified portfolio and significant assets under management.
- Dragon Capital Group: Focuses on investment solutions in Vietnam and other Southeast Asian markets.
- EY Wealth & Asset Management: Provides globally scaled digital solutions for wealth and asset managers.
Compared to these competitors, Infina differentiates itself by focusing on retail investors and offering a multi-asset investment experience through a streamlined, digital-first platform, similar to Groww in India and Ajaib in Indonesia.
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