HitPay is a full-stack payments infrastructure platform designed to help growing businesses in the Asia-Pacific (APAC) region unify online and offline payments. HitPay enables companies to manage e-commerce, point of sale (POS), and B2B transactions through a single system, simplifying payment operations as they scale across different APAC markets.
Founded in 2016 and headquartered in Singapore, HitPay is regulated in six APAC jurisdictions and is backed by investors such as Tiger Global, Y Combinator, Global Founders Capital, and HOF Capital. The platform caters to the unique payment needs and regulations within the region, providing a centralized solution for business owners.
What technology powers HitPay’s solution?
HitPay’s platform consolidates multiple payment methods—including cards, bank transfers, digital wallets, and local payment schemes—into one integrated service. This enables businesses to:
- Accept payments both online (e-commerce) and in person (POS)
- Manage invoicing and B2B payments seamlessly
- Operate across borders while remaining compliant with local regulations
The system is engineered to address the fragmented nature of APAC’s payments landscape, supporting business expansion with minimal technical overhead and operational complexity.
Who uses HitPay?
HitPay primarily serves small to medium enterprises (SMEs) and growth-stage businesses that require flexible, scalable payment infrastructure as they expand within Southeast Asia and broader APAC markets. Its unified approach appeals to merchants seeking to streamline payment acceptance and reconciliation across multiple channels and countries.
Who are HitPay’s competitors?
HitPay operates in the APAC payment gateway and fintech space, competing with both regional and global providers. Notable competitors include:
- Mastercard: Offers a global gateway connecting to 69 local acquirers in Asia Pacific, supporting a wide range of payment solutions.
- Unlimit: Provides seamless payment processing and access to over 1,000 payment methods for APAC businesses.
- AsiaPay: A comprehensive digital payment service provider supporting banks, merchants, and PSPs in accepting digital payments across the region.
- Fiserv: Delivers an enterprise-grade payments platform for APAC, supporting various payment types and clearing schemes.
- Bambora: Offers APAC-focused payments integration for e-commerce platforms, enhancing checkout experiences for merchants.
These competitors may differ in their primary customer segments, technology breadth, or regional focus, but all aim to address the complex payments needs of APAC-based businesses.
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