Chari is a B2B e-commerce and fintech platform designed for traditional proximity retailers across French-speaking Africa. The platform enables small store owners to easily order consumer goods for resale and receive free delivery in less than 24 hours, streamlining supply chains and improving inventory access for independent shops.
In addition to its marketplace, Chari provides embedded financial services such as microloans to its retail customers, helping store owners manage cash flow and grow their businesses. This dual offering aims to address both the logistical and financial challenges that proximity retailers commonly face in emerging markets.
The Technology That Enables Chari
Chari leverages a mobile-first e-commerce application combined with fintech capabilities tailored to the needs of traditional retailers. The platform digitizes the ordering process for consumer goods and integrates financial services directly into the app, making it accessible for shop owners who may lack formal banking relationships. This technology lowers barriers to digital commerce and financial inclusion in underserved regions.
Who Uses Chari?
Chari primarily serves small, independent convenience stores and traditional retailers in Morocco and other French-speaking countries in Africa. These customers rely on Chari for:
- Fast, reliable delivery of consumer goods to restock their shelves
- Access to short-term microloans and other financial products
- Simplified ordering and payment processes
Chari’s Competitors and the B2B Retail Tech Landscape
Chari operates within the rapidly growing African B2B retail and fintech sector. Key competitors and similar platforms include:
- TRAGOA: African B2B marketplace for importing, exporting, and brokering goods.
- Ankorstore: A European B2B wholesale marketplace connecting retailers to brands.
- Zandaux: Pan-African B2B marketplace.
- OmniRetail (OmniBiz): Distribution platform digitizing supply chains for African retailers.
- YoLa Fresh: Platform connecting farmers directly with retailers and food service businesses.
- Apaka Limited: B2B e-commerce platform in several African countries.
- TradeDepot, Omnibiz, Wasoko, Twiga, Jabu: Notable B2B business models and platforms within the African e-commerce and retail distribution space.
While many players address product distribution, Chari’s integration of fintech services like microloans sets it apart as it tackles both inventory procurement and access to working capital for small retailers.
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