Yassir is a leading super app for French-speaking Africa, providing on-demand ride-hailing, delivery, and digital financial services across Algeria, Morocco, Tunisia, and expanding into France, Canada, and Sub-Saharan Africa. Yassir has become a central digital platform for daily services in the Maghreb region and beyond, backed by approximately $200 million in venture funding from global investors.
Yassir's platform allows users to book rides, order deliveries, and access a growing suite of financial products such as digital payments, savings, and lending. By integrating these offerings into a single app, Yassir aims to usher North and West Africa into a new era of digital economy and financial inclusion. Their approach combines on-demand service logistics with financial technology, addressing both urban mobility and access to modern banking tools in regions where such services are often fragmented or inaccessible.
Yassir’s user base includes individuals and businesses seeking convenient and reliable transportation, delivery, and payment solutions. The service is highly localized, operating in 45 cities across the Maghreb and targeting French-speaking populations, making it particularly unique among African super apps.
What technology drives Yassir’s super app?
Yassir leverages a mobile-first infrastructure that connects drivers, couriers, merchants, and consumers in a seamless digital marketplace. Their platform integrates location-based services for ride-hailing and delivery, while building the foundation for digital wallets and micro-finance directly within the app. This technology enables them to scale rapidly in markets where smartphone adoption is high but access to formal financial services has been limited.
Who are Yassir’s competitors?
Yassir operates in the African super app and on-demand services space, facing competition from:
- Gozem – Africa's Super App: Gozem provides on-demand transportation, delivery, and cashless payment services, focusing on Francophone West and Central Africa. Unlike Yassir, Gozem’s operations are centered in West and Central Africa rather than the Maghreb.
- Global ride-hailing platforms (such as Bolt and Uber), which have a presence in some North African cities, though they do not typically offer the full suite of super app services tailored to French-speaking Africa.
Yassir differentiates itself by focusing specifically on French-speaking regions and by developing an integrated digital financial services layer, positioning itself as a key player in the region’s digital transformation.
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