Vividly is a software platform that helps consumer packaged goods (CPG) brands manage, optimize, and analyze their trade promotion activities. Vividly provides tools for streamlining trade promotion planning, automating deduction reconciliation with AI, and improving trade ROI through real-time forecasting and analytics.
How does Vividly support CPG brands?
Vividly offers a suite of solutions designed to address the complexities of trade promotion management for retail brands. Their platform enables companies to:
- Plan and track trade promotions efficiently
- Reconcile deductions and claims using artificial intelligence
- Gain real-time visibility into trade spend and ROI
- Access in-depth analytics to inform future promotion strategies
By automating traditionally manual processes, Vividly aims to reduce administrative burden and help brands make data-driven decisions for more effective promotions.
Who uses Vividly?
Vividly is trusted by more than 2,500 CPG professionals, ranging from emerging brands to established names. Their customer base includes companies such as Liquid Death, Perfect Snacks, Sambazon, Jovial, Quinn Snacks, Munk Pack, Health-Ade, Good Good, Lesser Evil, Wild Planet, Simple Mills, Amy's, Artisan Tropic, Acure, Dr. Bronner's, and GetSafely. This focus on CPG and retail brands highlights Vividly's expertise in serving businesses seeking better visibility and efficiency in their trade promotion spending.
How was Vividly started?
Vividly was founded by a team with deep experience in customer success, trade finance, and implementation for SaaS solutions in the CPG sector. Key founding team members include Julie Smith (Head of Customer Success), Jarvis Stack (Director of Implementation), Brenda Eddins (Senior Trade Finance Manager), and others who bring expertise in working directly with brands to improve trade promotion outcomes. You can learn more about their approach on their About page.
Where is Vividly located and how big is the team?
Vividly is a privately held company headquartered in San Francisco, CA, United States. The company employs between 51 and 200 people, supporting a growing client base across the retail and CPG industries.
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