VertifyData is a business automation software provider focused on helping organizations align their sales, marketing, and customer success teams through unified data processes and technology. VertifyData enables businesses to easily sync, clean, and curate customer data across existing revenue technology (RevTech) stacks, aiming to eliminate data silos and improve collaboration between revenue teams.
The company’s platform is designed to:
- Identify bottlenecks between teams
- Unify the customer journey and team productivity
- Unlock new revenue potential
- Maximize existing RevTech return on investment
- Respond to customers more quickly
- Provide better insights for lead and customer management
- Enable smoother campaign execution
- Scale operations for faster results
VertifyData stands out by offering a cloud-native platform with a best-in-class user interface, API, and workflow automation. The solution emphasizes robust governance, security, and flexible delivery, allowing organizations to manage and connect their critical revenue applications reliably at scale.
By integrating core systems across sales, marketing, and customer success, VertifyData helps teams work from the same, actionable data foundation—reducing misalignment, improving responsiveness, and driving more effective revenue operations.
Who Uses VertifyData?
VertifyData serves a range of mid-sized and enterprise organizations that rely on multiple sales, marketing, and customer success platforms. Their customers include companies such as DiGiCOR, LogMeIn, CSC Corptax, Loadspring, Tyson, TruCommerce, GoEngineer, LearningAlly, Citrix, Mentoring Minds, NYFA, and Cadimensions.
How Was VertifyData Started and Who Leads the Company?
VertifyData was founded by a team with deep experience in revenue operations, product, engineering, and customer success: Wayne Lopez (CPO), Gabriel Pineda (CFO), Jamie Sughroue (RevOps Director), Brandon Bruce (VP, Customer Success), Craig Alford (VP of Engineering), and Amanda Barr (Product Marketing Manager). Their combined expertise guides VertifyData’s focus on creating tools that unify and optimize revenue team workflows. More about their leadership and company philosophy can be found on their About page.
What Industry Does VertifyData Serve?
VertifyData operates within the software development industry, with a particular focus on business automation and revenue technology integration for companies seeking to maximize the value of their customer data and improve cross-team efficiency.
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