Array is a financial innovation platform that enables digital brands, financial institutions, and fintech companies to launch consumer financial products to market more quickly. Array provides a suite of private label solutions designed to help its partners drive revenue, boost consumer engagement, and support millions of individuals in reaching their financial goals.
How does Array help financial brands?
Array focuses on accelerating the go-to-market process for organizations looking to offer consumer-facing financial products. Their technology allows partners to white-label products and services, enabling customization and faster deployment under each partner's brand. This helps banks, credit unions, fintech startups, and digital brands compete more effectively by expanding their offerings without the need for extensive in-house development.
The platform is used to:
- Launch new financial products in less time
- Improve user engagement through advanced features and seamless integration
- Increase partner revenue by enabling value-added services
Who uses Array?
Array's primary customers are businesses in the financial sector, including digital brands, established financial institutions, and fintech startups seeking to bring compelling consumer products to market. While specific customer names are not publicly listed, the company's offerings are built to serve organizations aiming to differentiate themselves in the competitive consumer finance space.
How was Array started?
Array was founded in 2020 by Martin Toha (CEO) and Phillip Zedalis (Co-Founder & Advisor). The founding team brings together experience across technology, finance, strategic growth, and operations:
- Martin Toha: CEO & Founder
- Phillip Zedalis: Co-Founder & Advisor
- Alem Sendaba: Strategic Growth
- Kew Kelly-Yuoh: Finance
- Greg Johnson: Chief Sales Officer (with previous leadership roles at Moody’s Analytics, Cortera, IDI, LexisNexis Risk Solutions, and EMC)
- Kelly Shea: Talent
- Erin Jancic: Operations
Key investors in Array include Battery Ventures, General Catalyst, and Nyca Partners. The company is headquartered in New York, NY, United States. For more about the team and company story, visit their About page.
What makes Array different?
Array distinguishes itself by offering private label, ready-to-integrate solutions that allow partners to deliver advanced consumer financial products under their own brand, reducing time-to-market and technical barriers. This focus on flexibility, speed, and partner enablement is central to their value proposition for financial institutions and fintechs.
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