Versus Systems is a software development company that provides an in-app advertising tool designed to reward consumers with brands they want while they engage with the games and apps they love. Their platform allows app and game developers to integrate real-world rewards and brand offers directly into user experiences, aiming to increase engagement and create value for both users and advertisers.
How does Versus Systems' platform work?
Versus Systems' core technology enables interactive advertising within apps and games. Brands can offer incentives, such as discounts or product rewards, to users based on their activities or achievements within a digital experience. This approach is intended to create a more engaging and mutually beneficial advertising model, encouraging users to interact more deeply with content while connecting them to relevant brands.
Who uses Versus Systems?
Versus Systems primarily serves game and app developers looking to enhance user engagement and monetization through rewarded advertising. They also work with brands seeking to reach targeted audiences within interactive environments. Notably, their customers include companies such as HP Omen, illustrating their reach within high-profile gaming and technology ecosystems.
How was Versus Systems started and who leads the company?
Versus Systems was founded by a team with expertise in technology, finance, and product development. The founding team includes Luis Goldner (Chief Executive Officer), Geoff Deller (Chief Financial Officer), and Alex Peachey (Chief Technology Officer). Their combined experience underpins the company's focus on innovative in-app advertising solutions. For more about the company's background and leadership, visit their About page.
Where is Versus Systems based?
Versus Systems is headquartered in Los Angeles, California, United States, and operates as a public company with a team size of approximately 11-50 employees.
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