Freckle (freckle.io) is a software platform designed as an alternative to Clay, built specifically for non-technical users to streamline outbound sales campaigns. Freckle enables businesses to enhance, clean, and research their lead lists with user-friendly enrichment tools and customizable templates.
The platform focuses on simplifying lead management for teams that want to run effective outbound campaigns without requiring technical expertise. Freckle offers features such as easy data enrichment, lead list clean-up, and ready-to-use research templates, making it easier for sales and marketing professionals to build high-quality prospect lists and improve campaign outcomes.
Freckle differentiates itself by targeting non-technical users and providing an intuitive alternative to more complex data tools, reducing the learning curve often associated with outbound enrichment platforms.
Who Uses Freckle (freckle.io)?
Freckle serves a range of B2B organizations looking to optimize their outbound sales and marketing operations. Some of their notable customers include:
- AriseHealth
- Kinde
- 2020INC
- halo
- melodi
- visory
- Partnerswell
- Pace
These customers span various industries, leveraging Freckle to simplify and enhance their lead generation and outreach efforts.
How Was Freckle (freckle.io) Started?
Freckle was founded by a team with diverse experience in software development, partnerships, growth, and leadership across other startups and SaaS businesses. The founding team includes:
- Nathan Merzvinskis (author and product contributor)
- Cam Tickell (co-founder at Partnerswell)
- Andre Selton (GTM & Partnerships at Kinde)
- Hunter Watkin (Growth Lead at Visory)
- Sara Remsen (Co-founder & CEO at Melodi)
- Mads Gerber (Founder at Pace)
Their backgrounds feed into Freckle’s mission of making powerful outbound tooling accessible to a broader audience, especially those without engineering backgrounds.
Where Is Freckle (freckle.io) Based?
Freckle is privately held and headquartered in Cambridge, MA, United States. The company has a team size of 11-50 employees, focusing on agile software development and customer-driven product enhancements.
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