Unusual is an AI website personalization platform that enables B2B companies to deliver custom content to every website visitor, tailoring the online experience to individual interests and driving more sales pipeline. Unusual uses artificial intelligence to identify visitor preferences, automatically adjust website copy, generate AI-written pitches, and create personalized landing pages—making each visit as targeted as a one-on-one sales call.
The platform's core functionality includes:
- Detecting and interpreting visitor interests in real-time.
- Modifying or creating content to move prospects further down the sales funnel.
- Tracking visitor journeys to optimize engagement.
- Delivering AI-generated messages, case studies, or videos tailored to each lead.
- Automatically building landing pages, eliminating manual design work for marketing teams.
Unusual stands out by eliminating the need for manual website updates and landing page creation, allowing businesses to dynamically personalize content at scale. This approach is especially valuable for B2B companies aiming to convert website traffic more efficiently by making digital experiences feel as personal as direct outreach.
Who Uses Unusual?
Unusual is designed for B2B organizations looking to improve website engagement and pipeline generation. Its personalization features are especially suited for businesses with complex sales cycles or those seeking to maximize the impact of digital marketing campaigns. Notable customers include Summit Insurance, demonstrating Unusual's application in regulated and service-focused industries.
How Does Unusual Work?
The platform leverages AI to analyze website visitor behavior and intent, then dynamically adjusts web content to fit each visitor's profile. This includes:
- Fine-tuning headlines, copy, and calls-to-action based on visitor data
- Generating personalized pitches or value propositions for different segments
- Creating and deploying new landing pages automatically as new campaigns or offers arise
By automating these processes, Unusual helps marketing and sales teams deliver highly relevant digital experiences without constant manual intervention.
Who Leads Unusual?
Unusual's leadership team combines expertise in AI, product development, and go-to-market strategy:
- Ray Mort (Founder)
- Will Jack (CEO, Y Combinator F24)
- Keller Maloney (Co-founder, YC F24)
- Diana Mounter (Co-Founder)
- Tim Williams (Co-Founder)
- Benjamin Miller (Engineering)
- David Mitchell (Engineering)
- Matthew Brooks (Product Management)
- William Scott (Sales)
- John Parker (Customer Success)
- Paul Smith (Human Resources)
The team's diverse backgrounds contribute to Unusual's focus on innovative personalization and operational efficiency.
Where Is Unusual Based?
Unusual maintains a distributed presence, with headquarters in San Francisco, California; New York, New York; and Kyoto, Japan. The company's small team (2-10 employees) operates globally, reflecting its digital-first approach.
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