Umbrage is a software development studio that partners with organizations to design, develop, and deliver impactful digital solutions, often embedded with artificial intelligence (AI). Umbrage focuses on building digital products that matter to businesses, their people, and the broader world, operating with a craft-based approach and an emphasis on education and deep client relationships.
In February 2023, Umbrage was acquired by Bain & Company to further scale its reputation as a trusted studio known for its collaborative product mindset and delivery excellence.
What Does Umbrage Offer?
Umbrage provides end-to-end digital product development services, including:
- Product design and strategy
- Custom software development
- AI integration and enablement
- Ongoing partnership and product lifecycle support
The company is recognized for its hands-on, partnership-driven approach, working closely with clients to create solutions that solve real business problems and drive measurable impact.
Who Uses Umbrage?
Umbrage serves a diverse set of clients across industries such as energy, healthcare, technology, and consumer services. Notable customers include:
- Cold Bore
- Shell TapUp
- Vital Energy
- PYXIS
- CPAP.com
- Sono Bello
- Inflection AI
- Zinnia
- Schlumberger
- Lennar
This client list demonstrates Umbrage's ability to deliver digital products for both established enterprises and innovative technology companies.
How Was Umbrage Started?
Umbrage was founded by Will Womble (Chief Executive Officer) and Ronak Patel (Chief Digital Officer), who bring backgrounds in product start-ups, global consultancies, innovation, and design. Their collective experience shapes the company's focus on deep partnerships and product craftsmanship, with a passion for building solutions that educate and empower.
You can learn more about their story and approach on the Umbrage About page.
Company Structure and Location
Umbrage operates as a privately held company with a team size of 51-200 employees, headquartered in Houston, Texas, United States.
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