TurnoutNow is an event technology company specializing in AI-driven solutions for live events. TurnoutNow develops cloud-based platforms and proprietary wearable technology to enhance attendee engagement, networking, and data analytics for event organizers.
TurnoutNow’s core offering includes wearable Beacons that capture real-time, comprehensive data on all aspects of a live event. Their PeerConnect platform intelligently matches attendees, sessions, and exhibitors, allowing users to chat, network, and schedule meetings directly from their phones. These features are powered by adaptive AI and machine learning algorithms designed to create highly personalized attendee experiences.
A distinguishing aspect of TurnoutNow is its Prescriptive Recommendation Engine, which delivers curated content and recommendations for attendees. Their analytics platform provides detailed insights that help event organizers, exhibitors, and sponsors measure and maximize ROI. In 2022, TurnoutNow launched CognitiveSearch, an AI-driven tool for searching and analyzing both structured and unstructured event content, including audio and video. This technology enables advanced content discovery, transcription, voice-over, and translation in over 100 languages, supporting accessibility and global reach.
TurnoutNow serves a diverse client base, including organizations such as AWS, Autodesk, Atlassian, Twilio, Siemens, Oracle, IBM, SWIFT, and Raymond James. Their solutions are used in large-scale conferences, trade shows, and industry events where real-time data and attendee engagement are critical.
Founded in Lancaster, PA, TurnoutNow is led by Harpreet Chatha (Founder & CEO) and Sonika Kanwal (Co-Founder & CPO), both with extensive backgrounds in technology, product design, and real-time analytics. The company maintains a focus on innovation in AI and machine learning to address evolving challenges in the events industry. More information about their team and mission can be found on their About page.
How was TurnoutNow started?
TurnoutNow was founded in 2014 by Harpreet Chatha and Sonika Kanwal, both of whom brought significant experience in technology, real-time data analytics, and product development from previous ventures such as TechTier Solutions and Vcopious. Their collaboration began in 2007 and led to the creation of TurnoutNow, focusing on leveraging advanced AI to improve event experiences and analytics.
Who uses TurnoutNow?
TurnoutNow’s solutions are used by major organizations and enterprises seeking to enhance engagement and analytics at live events. Representative customers include:
- AWS
- Autodesk
- Atlassian
- Twilio
- SWIFT
- Siemens
- Oracle
- IBM
- Raymond James
- Dynatrace
- HIMSS
These clients use TurnoutNow’s technology to improve attendee networking, gather actionable insights, and streamline event management.
What makes TurnoutNow different?
TurnoutNow stands out for its:
- Proprietary wearable Beacon technology for granular real-time event data
- AI-powered PeerConnect for intelligent matchmaking and networking
- CognitiveSearch for advanced search and analysis of event content, including audio and video
- Multilingual transcription and translation services with high accuracy
- Focus on actionable analytics for event organizers and sponsors
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