Synthesia is an AI video platform that enables users to create AI-generated videos from text using advanced AI avatars and voiceovers in over 140 languages. Positioned as the #1 AI Video Communications Platform, Synthesia allows organizations to produce professional-quality videos without the need for microphones, cameras, actors, or studios, transforming traditional video creation into a scalable, affordable, and efficient process.
How does Synthesia work and what does it offer?
Synthesia's core product is its AI-powered video generation tool, which lets users convert written scripts into realistic video presentations. Users can select from a library of diverse AI avatars, customize voiceovers, and choose from numerous languages and accents. This eliminates the traditional barriers to video production—such as filming equipment, on-screen talent, or editing expertise—making high-quality video creation accessible to both technical and non-technical users.
Key features of Synthesia include:
- AI avatars that can deliver scripts naturally in multiple languages
- Automated voiceovers in 140+ languages and accents
- Intuitive video editor for rapid content updates and localization
- Scalable video production for training, marketing, onboarding, and communications
Synthesia stands out by radically simplifying and democratizing the video creation process for business use cases, resulting in significant cost and time savings compared to conventional video production.
Who uses Synthesia?
Synthesia serves a global enterprise audience across various industries. Its platform is used by companies looking to scale internal and external communications, training, marketing, and customer engagement through video. Notable customers include organizations such as Zoom, Reuters, Teleperformance, Heineken, SAP, Moody's, Merck, Booz Allen Hamilton, Mondelez, Bosch, Spirit Airlines, Wise, and UiPath, among many others. These clients leverage Synthesia to create consistent, localized, and engaging video content at scale.
How was Synthesia started?
Synthesia was founded in 2017 by a team of AI researchers and entrepreneurs: Victor Riparbelli (CEO & Co-founder), Steffen Tjerrild (COO/CFO & Co-founder), Prof. Matt Niessner, and Prof. Lourdes Agapito. The founders bring expertise from leading academic institutions including University College London, Stanford University, Technical University of Munich, and University of Cambridge. Their backgrounds in artificial intelligence and computer vision have shaped Synthesia's focus on leveraging advanced AI for media creation.
Who are Synthesia's competitors?
Synthesia operates in the AI video generation and communications market. Competitors include other AI video platforms and tools focused on synthetic media creation, such as DeepBrain, Hour One, Colossyan, and HeyGen. However, Synthesia differentiates itself through its extensive language support, quality of avatars, and strong enterprise client base.
What is the latest from Synthesia?
Synthesia continues to innovate in the enterprise video space. Recently, Synthesia collaborated with Decathlon to launch the "Avatar Lab," a pioneering initiative aimed at reinventing internal and external communications using AI-generated avatars. This partnership underscores Synthesia's role as a leading provider of generative AI solutions for business communications. Read more about this collaboration.
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