HeyGen is an AI-powered video platform that enables users to create high-quality videos with minimal effort. HeyGen leverages advanced artificial intelligence to transform text or images into professional videos in minutes, supporting content production at scale for businesses and creators.
HeyGen's core products include AI Studio, a suite of Video Avatars (such as Avatar IV, Photo Avatars, Generative Avatars, UGC Avatars, and Stock Avatars), a Video Translator for multilingual content, and Interactive Avatars for more engaging experiences. Their innovative Video Agent acts as a 'Creative Operating System,' capable of building stories, generating voices, and handling video edits from a single prompt—ideal for use cases like TikTok ads, product demos, and explainer videos. The platform also recently launched a 'Product Placement' feature, enabling users to easily add branded products into video scenes with hyper-realistic avatars and lifelike gestures, streamlining the creation of user-generated content ads.
Who Uses HeyGen?
HeyGen serves a wide range of enterprise and creative customers looking to accelerate video production and localization. Notable clients include Trivago, HubSpot, OpenAI, Ogilvy, Klarna, Shopify, Komatsu, Univision, Harvard University, DocuSign, PepsiCo, Samsung, James River Church, World Economic Forum, STUDIO 47, Publicis Groupe, and Tomorrow.io. These organizations use HeyGen to produce marketing content, internal communications, training materials, and more.
What Makes HeyGen Unique?
HeyGen differentiates itself through its easy-to-use interface, hyper-realistic AI avatars, and robust support for multilingual video generation. The new Video Agent and Product Placement features further position HeyGen as a comprehensive platform for rapid, high-impact video creation—removing the need for studios, actors, or manual editing.
Who Leads HeyGen?
HeyGen was co-founded by Joshua Xu (CEO) and Wayne Liang. Their leadership focuses on blending deep AI expertise with an understanding of creative content needs, driving innovation in the AI video generation space.
Where is HeyGen Based and How Big is the Team?
HeyGen is headquartered in Los Angeles, California, US, and employs between 51 and 200 people.
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