SureBright (surebright.com) provides comprehensive product protection and warranty solutions for e-commerce and retail merchants. The company enables businesses to offer embedded warranties and shipping protection—similar to 'Apple Care'—directly within their checkout flows, enhancing customer trust and creating new revenue streams.
SureBright's core offerings include:
- Accidental Warranty: Covers incidents such as spills, drops, and other mishaps not addressed by standard manufacturer warranties.
- Extended Warranty: Extends coverage beyond the original manufacturer's warranty, giving customers longer-term peace of mind.
- Shipping Protection: Protects against damage, loss, or theft during shipping, ensuring both merchants and customers are covered throughout the delivery process.
Unlike traditional warranty providers, SureBright manages the entire process: financial risk, claims handling, customer support, technology integration, and compliance. Their solution is designed for seamless integration, allowing merchants to add these protection options at no extra cost to themselves, while generating incremental revenue and increasing customer loyalty.
Who Uses SureBright?
SureBright serves a broad range of e-commerce retailers and merchants across various industries. Notable customers include Zildjian, Magnum Bikes Online, SuperHandy, Verdi.com, Wamatek, DirectBed, Modtub, Select Fitness, BlackboxMyCar, North End Furniture & Mattresses, Levy Electric, The Cold Plunge Store, Revive Plunge, Furnish 4 Less, Dreamee Home Furniture, Comm Gear Supply, Flipafone, Yotobike, Iceology Cold Plunge, Lodge Outdoor Bluetooth Solar Speaker, Restezzz Mattresses Inc., SpeedyPress Irons, Natural High, Heavy Metal FX, MedPat Solutions, Ome Kitchen, Source Assets LLC, VIVIDMOO, Ride On E-Bikes, 1st in Coffee, Hell's Kitchen Store, ListenUp, and ProSource. Merchants in sectors such as electronics, fitness equipment, home goods, furniture, and specialty retail leverage SureBright to offer added protection and a better post-purchase experience.
How Was SureBright Started and Who Leads the Company?
SureBright is headquartered in New York, NY and Toronto, ON, and has a team of 11-50 employees. The leadership team brings over 100 years of combined experience in warranties, e-commerce, and technology. Key members include Manish Chauhan (Chief Executive Officer), Sanket Munjal (Chief Technical Officer), Rick Albuck (Chief Growth Officer), Jeff Runyon (Director of Sales), and Andy Carr (Director, Business Development). Their expertise helps SureBright deliver robust, tech-enabled warranty solutions tailored for modern merchants.
What Makes SureBright Different?
SureBright distinguishes itself by offering a turnkey solution for merchants who want to add product protection and shipping insurance without managing claims, compliance, or financial risk themselves. The platform handles every aspect of the warranty and protection process, from customer support to backend technology, enabling merchants to focus on sales and growth. The zero-cost model for merchants and the ability to generate additional revenue through warranty sales make SureBright an attractive partner for e-commerce businesses.
Recent News: Partnerships and Growth
In July 2025, SureBright announced a partnership with ProSource, the largest A/V retailer group in the USA (with over 575 retailers), to launch a smarter warranty program. This collaboration was featured in Twice magazine and Residential Systems, highlighting SureBright's expanding presence in the consumer electronics and specialty retail market.
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