SparkPost, a MessageBird company, is an email optimization platform that enables businesses to reliably reach their customers' inboxes and maximize the effectiveness of their email programs.
SparkPost provides solutions for planning, executing, and optimizing large-scale email campaigns, underpinned by the industry's largest data network and a team of email experts. The platform is designed to help brands improve deliverability, analyze campaign performance, and maintain high standards in security and compliance, even for organizations operating in heavily regulated sectors.
With a significant presence in the commercial email market, SparkPost delivers 40% of all commercial email globally—amounting to 4-5 trillion emails sent each year. This vast scale also gives SparkPost the world's largest footprint of email data, enabling enterprise customers to make data-driven decisions and continually refine their email strategies for better engagement and results.
Who uses SparkPost?
SparkPost serves enterprise-level and sophisticated senders across a variety of industries. Some of the world's leading brands rely on SparkPost to power their email communications, including:
- The New York Times
- Zillow
- Adobe
- Booking.com
- Matahari
These organizations use SparkPost to ensure reliable delivery, optimize campaign performance, and maintain compliance with evolving security standards.
How was SparkPost started?
SparkPost is part of MessageBird, under the leadership of Robert Vis, who founded MessageBird over a decade ago. The combined expertise of the SparkPost team and the broader MessageBird organization helps SparkPost maintain its market-leading position in email optimization and deliverability.
What makes SparkPost different?
SparkPost stands out due to its massive scale—handling 40% of the world's commercial email—and its deep data resources, which provide clients with actionable insights to improve email performance. The platform's strong focus on security and compliance also makes it suitable for highly regulated industries.
You can learn more about SparkPost's background and mission on their About page.
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