Small Planet is a software development company specializing in creating digital solutions and proprietary data platforms for global brands. Based in Brooklyn, NY, Small Planet has been building impactful digital products since 2009, serving millions of users worldwide.
Their core offering includes the development of custom digital experiences and, more recently, the Rover platform. Rover is designed to leverage consumer audiences to deliver large-scale, high-quality, consented proprietary data sets directly to clients. This empowers organizations to enhance their data pipelines and access valuable consumer information while maintaining privacy standards.
How was Small Planet started?
Small Planet was founded in 2009 by a team of experienced professionals: Gavin Fraser (Chief Executive Officer), Joana Kelly (Chief Operating Officer), Rocco Bowling (Chief Technology Officer), and Michael Seidler (Head of Strategic Partnerships). Their leadership combines expertise in technology, operations, and strategic growth, guiding the company's focus on innovative software development and data solutions. Learn more about their team and history.
Who uses Small Planet?
Small Planet primarily serves large enterprises and well-known brands across industries. Some of their notable clients include:
- General Motors
- Disney
- FanDuel
- Planned Parenthood
- NPD Group
- Warner Bros.
- CVS
- ESPN Bet
- Wolfe Research
- Time Inc.
- Paramount
- ASCAP
- Attain
- Circana
- Oakley
These organizations rely on Small Planet for both bespoke digital products and advanced data solutions.
What makes Small Planet's Rover platform unique?
Rover stands out by enabling clients to access extensive, proprietary consumer data sets that are fully consented and delivered at scale. This approach prioritizes data quality and user privacy, helping organizations build more reliable and compliant data pipelines for analytics, marketing, and decision-making.
Where is Small Planet headquartered and how large is the team?
Small Planet is headquartered in Brooklyn, New York, United States. The company operates with a team of 11-50 employees, reflecting a boutique approach with deep expertise in software development and data solutions.
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