SentiLink is an identity and risk solutions provider that helps financial institutions combat synthetic fraud, identity theft, and first-party fraud at the point of account application. SentiLink enables secure and trusted transactions by leveraging advanced machine learning models, a deep understanding of identity risk, and insights from a dedicated team of risk analysts.
SentiLink's core offering focuses on detecting fraudulent applications—including synthetic identities and stolen personal information—before accounts are opened. Their technology is designed to prevent losses and reduce operational burden for banks, credit unions, and fintech companies by accurately assessing applicant risk in real-time.
The company's solutions are informed by continuous research into emerging fraud trends, allowing their customers to stay ahead of new and evolving threats. SentiLink stands out by combining technology-driven analysis with human expertise, resulting in stronger fraud prevention at account opening and throughout the customer lifecycle.
Who Uses SentiLink?
SentiLink serves a broad client base in the financial sector, including large U.S. banks, credit unions, and fast-growing fintech companies. For example, Citizens is among the financial institutions leveraging SentiLink's solutions to protect against fraud.
How Was SentiLink Started?
SentiLink was founded in 2017 by Naftali Harris and Max Blumenfeld, both of whom were early employees at Affirm. Naftali led the Risk Decisioning team as the first data scientist, while Max headed Risk Operations. Their direct experience with synthetic fraud at Affirm inspired them to start SentiLink and address this growing issue in the financial industry. Learn more about the company's background on their About page.
Where Is SentiLink Based and Who Backs Them?
SentiLink is headquartered in San Francisco, California, and employs between 51 and 200 people. The company has raised $85 million in funding from leading investors, including Andreessen Horowitz, Craft Ventures, and NYCA Partners.
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