Sendbox is a logistics and e-commerce fulfillment provider headquartered in Lagos, Nigeria, focused on helping small merchants across Africa efficiently deliver products to customers both locally and internationally. Sendbox enables independent e-commerce sellers—especially those using their own websites or social media channels—to manage order fulfillment without the overhead of building their own logistics network.
Sendbox acts as a 'Fulfillment by Amazon' solution tailored for the African market, supporting over 7,500 merchants within Nigeria. The company handles warehousing, packaging, and shipping for a wide range of small and medium-sized businesses, streamlining the entire fulfillment process so sellers can focus on growing their brands.
The Technology That Enabled Sendbox
Sendbox leverages digital order management platforms and partnerships with local and international logistics providers to bridge gaps in Africa's fragmented supply chain infrastructure. Their technology integrates with e-commerce platforms and social selling tools, allowing merchants to automate order processing, track shipments, and manage inventory seamlessly. This digital-first approach addresses challenges unique to the African context, such as last-mile delivery and variable infrastructure reliability.
Who Uses Sendbox?
Sendbox primarily serves:
- Small and medium-sized e-commerce merchants operating in Nigeria and broader Africa
- Sellers using Shopify, WooCommerce, or social platforms like Instagram and Facebook to reach customers
- Businesses needing both local and international parcel fulfillment
The platform is particularly valuable for entrepreneurs and SMEs who want to scale their operations without investing in their own warehousing or logistics.
Competitive Landscape: E-commerce Fulfillment in Africa
Sendbox operates in the rapidly expanding African e-commerce logistics sector. Major competitors and alternative solutions include:
- ShipBob: A global fulfillment provider with services expanding into Africa
- Unateus: African-focused logistics and fulfillment
- Africa Ship: International shipping and fulfillment for African businesses
- Renda Africa: Fulfillment and last-mile delivery
- BUFFALO South Africa: South African e-commerce fulfillment
- Agility: Warehousing and last-mile delivery across Africa
- ideliver: South African fulfillment and shipping
- MFT Fulfillment Services: Nigerian-based fulfillment
- Wakah Logistics: East African e-commerce logistics
While some of these providers focus on pan-African or regional logistics, Sendbox differentiates itself by catering specifically to the needs of small, online-first merchants and integrating with popular social selling and e-commerce platforms.
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