Great Question is a user research automation platform that streamlines every stage of the customer research process for product, design, and marketing teams. Great Question enables companies to automate participant recruiting, schedule interviews, send surveys or prototype tests, and efficiently share research insights across teams—all within a single SaaS platform.
Their solution is designed to reduce the manual workload typically involved in conducting user research. By centralizing tasks like recruitment, scheduling, and feedback collection, Great Question helps organizations keep the customer at the center of product and design decisions. The platform aims to make user research more accessible and scalable for businesses of all sizes.
Companies such as Adidas Runtastic, O'Reilly Media, and MainStreet rely on Great Question to embed customer feedback into their development cycles, ensuring their products and marketing strategies are informed by real user insights.
What technology enables Great Question's user research automation?
Great Question leverages modern SaaS infrastructure to provide a seamless experience for research teams. The platform integrates tools for participant management, automated scheduling, survey distribution, and prototype testing. Automated workflows replace repetitive manual tasks, allowing teams to launch research studies faster and gather actionable insights with less administrative overhead.
Who are Great Question's main competitors?
Great Question operates within the user research automation and UX research software space. Key competitors include:
- Maze – A platform for rapid user insights, focusing on usability testing and product feedback at scale.
- Dovetail – Specializes in automated user testing, qualitative data analysis, and research repositories.
- Looppanel – Offers asynchronous research tools for usability tests, card sorting, tree testing, and more.
- Marvin – Provides AI-powered research repositories and qualitative interview analysis.
While these platforms share a focus on automating user research processes, Great Question differentiates itself by offering an integrated end-to-end workflow for recruiting, scheduling, testing, and sharing insights—all designed for B2B product, design, and marketing teams.
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