LiveFlow is a financial reporting automation platform that enables finance leaders to build live FP&A (Financial Planning & Analysis) dashboards directly in Google Sheets and Excel. LiveFlow connects real-time financial data sources to your spreadsheets, streamlining reporting, forecasting, and analysis processes for finance and accounting teams.
The platform is designed to automate manual reporting tasks, giving finance professionals instant access to up-to-date insights. By integrating with accounting systems and other financial tools, LiveFlow helps users eliminate time-consuming data exports and manual consolidations. Finance teams can create dynamic dashboards, monitor key performance indicators, and collaborate more effectively within familiar spreadsheet environments.
What technology enables LiveFlow's solution?
LiveFlow leverages cloud-based integrations and API technology to connect accounting data—such as from QuickBooks or Xero—directly into Google Sheets and Excel. This means that when data changes in the source system, LiveFlow automatically updates connected reports and dashboards, ensuring accuracy and reducing errors. The platform focuses on usability for non-technical users, allowing finance professionals to automate without heavy IT involvement.
Who are LiveFlow's customers?
LiveFlow primarily serves finance and accounting teams at B2B companies, from fast-growing startups to established enterprises. Their solution is especially valuable for organizations that rely on spreadsheets for financial planning and reporting but need the efficiency and accuracy of automated data flows. LiveFlow is used by finance leaders looking to save time, reduce manual work, and gain better visibility into their company's financial performance.
Who competes with LiveFlow in financial reporting automation?
LiveFlow operates in the financial reporting automation and FP&A software space. Key competitors and alternative solutions include:
- Workiva: Offers purpose-built automation for financial statements and compliance reporting.
- insightsoftware: Provides automated financial reporting tools for CFOs and finance teams.
- Reach Reporting: Delivers reporting automation and forecasting with spreadsheet integrations.
- Ledgy: Focuses on financial reporting, compliance, and expensing for global teams.
- DFIN: Leverages AI and automation for corporate financial reporting processes.
- Stripe: Provides finance automation solutions alongside payment infrastructure.
- KPMG International: Thought leadership and consulting on AI/automation in financial reporting.
These platforms vary in focus from enterprise-scale reporting suites to spreadsheet-centric automation tools. LiveFlow differentiates itself by emphasizing real-time data syncing and ease of use for teams already working heavily in Google Sheets and Excel.
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