SAMMY Labs is an AI technology company that develops an AI engine for post-sales success, focused on generating personalized walkthroughs, documentation, and onboarding experiences that adapt as products evolve. SAMMY Labs uses artificial intelligence to explore software products like a real user, mapping every possible click to generate content, streamline onboarding, and identify issues within the application.
The SAMMY engine integrates with customer communication sources such as conversation transcripts, Slack threads, and support tickets, allowing it to create tailored content and documentation specific to individual user needs. This ensures that support and onboarding materials are continuously updated in line with every product change, minimizing manual effort and keeping training materials accurate.
Key features of SAMMY Labs' platform include:
- Multi-modal support for different types of user interactions
- Automatically updated documentation and training materials
- Capture and integration of genuine user feedback
- Continuous UI testing to proactively spot interface and usability issues
By automating these processes, SAMMY Labs helps software companies improve user onboarding, reduce support overhead, and keep customer-facing materials in sync with product updates.
How Was SAMMY Labs Started?
SAMMY Labs was founded by a team with substantial experience in technology, product development, and finance. The founding team includes:
- Joe Savidge (CEO): Formerly at Palantir, with experience as a two-time startup first product hire, previous founder, and investment banker.
- Shav (CTO): Previously a Quantitative Developer at an algorithmic hedge fund and founding engineer at a fintech startup.
- Josh (Founding Engineer): Former Team GB kite surfer, previous founder, and accomplished engineer.
This diverse background informs SAMMY Labs' approach to building AI-powered solutions for complex post-sales processes.
Who Uses SAMMY Labs?
While specific customer names are not publicly listed, SAMMY Labs is designed for SaaS and software product companies seeking to automate onboarding, documentation, and customer success workflows. The platform is particularly valuable for organizations with rapidly changing products or those looking to scale support and training materials efficiently.
What Makes SAMMY Labs Different?
SAMMY Labs distinguishes itself by using AI to actively explore applications, generating content as a real user would. Its ability to continuously update onboarding and documentation, combined with the integration of customer feedback from multiple channels, allows companies to provide highly relevant, always-updated user experiences. The system also supports continuous UI testing, helping teams spot issues before they impact users.
Where is SAMMY Labs Based and How Big is the Team?
SAMMY Labs is headquartered in London, United Kingdom, with a small and agile team of 2 to 4 employees. This lean structure enables rapid iteration and close collaboration with clients.
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