Rootly is a modern on-call and incident management platform designed to help engineering and DevOps teams efficiently handle incidents and coordinate real-time responses. Rootly streamlines the process of alerting, incident tracking, and team collaboration, making it easier for organizations to resolve outages and service disruptions quickly and consistently.
Rootly automates many aspects of incident response, from kicking off incidents and notifying the right on-call engineers, to post-incident learning and retrospective analysis. With features like Rootly On-Call, integrated workflows, and automated escalation, Rootly aims to reduce downtime and improve the reliability of critical services for its customers.
The platform is trusted by leading technology companies, including Dropbox, Lattice, Webflow, Faire, Figma, LinkedIn, and NVIDIA. Its SaaS-based, cloud-native architecture allows teams to implement robust incident management without complex on-premise deployments, supporting remote and distributed organizations globally.
What technology enables Rootly's platform?
Rootly leverages advancements in SaaS infrastructure, automation, and integrations with developer tools to deliver a seamless incident management experience. The platform integrates with messaging tools like Slack, automates incident workflows, and supports customizable on-call scheduling. By focusing on automation and real-time collaboration, Rootly helps teams eliminate manual, error-prone processes that traditionally slow down incident response.
Who uses Rootly?
Rootly primarily serves technology-driven organizations that require dependable uptime and rapid incident resolution. Its customer base ranges from fast-growing startups to large enterprises, particularly those in SaaS, cloud infrastructure, and digital services. Notable customers include Dropbox, Figma, LinkedIn, NVIDIA, Faire, Webflow, and Lattice—companies recognized for their high operational standards and need for robust incident management.
Who are Rootly's competitors?
Rootly operates in the incident management and on-call scheduling market, which includes several prominent platforms:
- incident.io: All-in-one AI platform for on-call, incident response, and status pages, targeting fast-moving engineering teams.
- FireHydrant: Focuses on AI-enriched automation for incident response, retrospectives, and on-call tools.
- OnPage: Specializes in IT on-call management and alerting for technical teams.
- Atlassian Opsgenie: Provides automated monitoring, alerting, and incident response to enhance team coordination.
- Zenduty: Real-time alerts, automated escalations, and on-call scheduling for IT teams.
- xMatters: Offers on-call scheduling, escalations, and alert response automation.
- ilert: Combines incident management, on-call, and status page communication in a single application.
- Port: Unifies alerts across tools for immediate visibility and efficient response.
- TaskCall: Provides flexible on-call schedules and granular responsibility management.
- PagerDuty: Industry-leading platform for on-call management and incident response at scale.
Rootly differentiates itself through its modern interface, automation-first approach, and strong integration capabilities tailored for fast-growing engineering teams.
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