Baraka is an investment app designed to provide access to U.S. stocks and ETFs for individuals across the Middle East and North Africa. Baraka aims to empower a new generation of investors in the MENA region by making investing simple, accessible, and educational.
Baraka offers its users the ability to invest in over 6,000 stocks and ETFs, with features such as fractional shares, transparent low commissions, and an intuitive interface. The platform emphasizes financial literacy, providing educational content, digestible market news, and in-depth stock analysis to help users make informed investment decisions. Baraka’s mobile-first approach and fair pricing are tailored to address the needs of a growing, young, and tech-savvy population in the region seeking wealth-building opportunities.
The app is currently available in several countries across MENA, with its headquarters in Dubai, United Arab Emirates. With a team of around 34 employees, Baraka focuses on delivering a seamless investing experience for both beginners and more experienced retail investors who want access to U.S. markets from the Middle East.
What technology and features power Baraka?
Baraka leverages a mobile-first platform that prioritizes user experience and accessibility. The core features include:
- Access to 6,000+ U.S. stocks and ETFs
- Fractional share investing, allowing users to start with small amounts
- Educational resources, market news, and stock analysis
- Transparent, low commission structure
- Intuitive onboarding and interface designed for MENA users
These features position Baraka as an accessible entry point for individuals in the region who may be new to investing or seeking an alternative to traditional brokerages.
Who uses Baraka?
Baraka primarily serves individuals in the Middle East and North Africa who are interested in building wealth through investing. The platform is especially appealing to:
- Young professionals and first-time investors in the UAE, Saudi Arabia, and the wider MENA region
- Tech-savvy users looking for mobile-based investing solutions
- Individuals seeking affordable and educational ways to invest in U.S. markets
Who are Baraka’s competitors?
Baraka operates in the MENA fintech and investment app space, which has seen significant growth in recent years. Key competitors and alternative platforms include:
- Sarwa – A financial platform offering passive investing, robo-advisory, and trading for MENA users.
- Thndr – An app for easy stock trading and investing, primarily targeting users in Egypt and the wider region.
- Stake – Provides access to real estate investment opportunities globally, including for MENA investors.
- InvestSky – Another MENA-focused platform enabling investment in U.S. stocks.
- Interactive Brokers – A global brokerage with low fees and wide access, available to MENA citizens.
- eToro – Known for low-cost stock and ETF trading, also used by Middle East investors.
- Bolero – A European investment app for retail investors, included in global rankings.
These platforms differ by market focus, product range, and regulatory environment, but all address the increasing demand for accessible, digital investing solutions in the Middle East.
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