What Does Rockbot Do?

    Learn about what Rockbot does, their services, and key information.

    What Does Rockbot Do?

    Name: Rockbot

    Headquarters: Oakland, California

    Employees: 51-200

    Rockbot is a media-for-business platform that provides Music, TV, Digital Signage, and Advertising solutions through a single, unified system. Rockbot is designed to help businesses of all sizes—from large enterprises to franchises and SMBs—create engaging in-location customer experiences by curating and managing audio-visual content across their venues.

    Since its founding in 2009, Rockbot has focused on streamlining how businesses deliver curated music, video, and digital messaging to their customers. The platform integrates multiple media services, enabling clients to control in-store music playlists, TV content, and promotional signage from one dashboard. This centralized approach helps brands maintain consistency, compliance, and engagement across multiple locations.

    Trusted by nearly 50,000 businesses across North America, Rockbot serves notable customers such as Planet Fitness, Walmart, Shake Shack, Ashley Furniture, and Neiman Marcus. Its client base spans a range of industries, including retail, fitness, hospitality, and dining—any environment where tailored audio-visual experiences can enhance customer engagement.

    Rockbot distinguishes itself by offering a comprehensive, easy-to-manage solution that combines media and advertising for in-location experiences, and is backed by investors like Google. The platform is suitable for organizations looking to improve atmosphere, brand messaging, and promotional reach within their physical spaces.

    Founded by Garrett Dodge (Chief Executive Officer), Ketu Patel (Chief Technical Officer), Jon Cassell (Chief Operating Officer), and a leadership team with expertise in product, advertising, sales, and people operations, Rockbot brings together technology and media industry experience. You can learn more about their leadership and story on their About page.

    Who Uses Rockbot?

    Rockbot is used by a wide variety of businesses seeking to enhance customer experience in their locations. Key customers include:

    • Planet Fitness
    • Walmart
    • Shake Shack
    • Ashley Furniture
    • Neiman Marcus

    These clients represent sectors like fitness, retail, dining, and furniture, showcasing Rockbot’s flexibility across different business environments.

    How Was Rockbot Started?

    Rockbot was founded in 2009 with the goal of reinventing how businesses leverage media to connect with their customers in physical spaces. The founding team includes Garrett Dodge, Ketu Patel, Jon Cassell, Michael Farrow, Rose Ferraro, Sri Kasetti, Robert Cornell, Kathleen Prior, and Jeffrey Hirsch, bringing together expertise in software development, media, advertising, product strategy, and operations.

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