Ripe is an in-product sales platform designed to help SaaS companies accelerate sales by engaging users directly within their applications. Ripe enables teams to identify, engage, and convert sales-ready users in real time, streamlining the process of turning free users into qualified demos and prospects.
How does Ripe work?
Ripe integrates with SaaS products to provide tools that allow sales teams to connect with users at the optimal moment inside the product experience. The platform offers several core features:
- In-App Outreach: Engage users where they are active, directly within the application.
- User Routing & Scheduling: Seamlessly connect sales-ready users with the appropriate team members in real time.
- Live Calls: Facilitate instant conversations for high-intent prospects.
- Action-Triggered Emails: Send personalized emails automatically based on user actions, increasing engagement and conversion rates.
By automating and personalizing outreach, Ripe helps SaaS teams prioritize sales-ready leads and accelerate the path to closed deals.
Who uses Ripe?
Ripe is tailored for SaaS companies, particularly those leveraging platforms like HubSpot and Salesforce within their sales processes. The platform is especially valuable to teams looking to optimize product-led growth by efficiently moving free or trial users through the sales funnel.
What makes Ripe different?
Unlike general-purpose sales tools, Ripe is purpose-built for in-product sales engagement. Its real-time routing, in-app messaging, and live call features are designed specifically to uncover and act on sales opportunities as users interact with the product, rather than relying solely on traditional outbound approaches.
Who leads Ripe?
Ripe was founded by a team with experience across customer success, sales, and growth in the SaaS industry:
- Aspen Dias (Customer Success)
- Nathan Gostowski (Account Executive)
- Imran Rahaman (Head of Growth/VP of Sales & Success)
- Florence Woodfin (Head of Sales)
- Olivier Roth (Chief Growth Officer)
Their combined expertise informs Ripe’s focus on product-led sales strategies and real-time user engagement.
Where is Ripe based?
Ripe is a privately held company headquartered in New York, New York, United States. The company employs between 11 and 50 people.
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