Retention.com is a Shopify e-commerce solution focused on helping online retailers recover lost revenue from shopping cart abandonment. Retention.com enables e-commerce brands to re-engage shoppers who leave without completing a purchase by using email-based retargeting and data-driven audience identification.
The platform addresses a major challenge in the e-commerce industry: shoppers frequently leave online stores without checking out, leading to an estimated $18 billion in lost revenue annually. Retention.com works by capturing email addresses from lapsed or anonymous visitors and enabling brands to send targeted messages to bring these potential customers back, ultimately increasing conversions and growing merchants' email lists for future marketing efforts.
At its core, Retention.com positions itself as a data company, leveraging proprietary technology to help merchants make the most of their site traffic. Their solution is designed specifically for Shopify stores but is relevant to a range of e-commerce brands seeking to maximize revenue and customer engagement.
How was Retention.com started?
Retention.com was founded by Adam Robinson, who previously worked in finance at Lehman Brothers and launched Robly, an email marketing company. The company was initially known as GetEmails before rebranding to Retention.com. The leadership team brings expertise in data analytics, product development, revenue strategy, and technology, with key figures including Tyler Paschke (VP of Data and Analytics), Anne Vickman (VP of Product), Diana Ross (Chief Revenue Officer), Keleigh Spinner (Chief of Staff), Kyle Standaert (VP of Marketing and Partnerships), Ben Dexter (Director of Sales), and Tate Blahnik (Chief Technology Officer). More about their journey can be found on their About page.
Who uses Retention.com?
Retention.com serves a variety of e-commerce brands, particularly those operating on Shopify. Their customer base includes well-known companies such as:
- AEROSOLES
- ALEX AND ANI
- ATHLETIC GREENS
- BEYOND YOGA
- DENON
- COSORI
- DR DENNIS GROSS
- FABLETICS
- NEWSWIRE
- COZEY
- LIVING SPACES
- MANSCAPED
- REVOLVE
- SOLO STOVE
- True Classic
- Latico LeatherS
- Nomad Goods
- Legion Athletics
- Kin Euphorics
- Pedal Electric
These examples illustrate Retention.com's broad appeal across fashion, wellness, home goods, and lifestyle sectors.
What makes Retention.com different?
Retention.com differentiates itself through its focus on email-based retargeting and data-driven list growth specifically tailored for Shopify e-commerce businesses. By enabling brands to identify and re-engage lost shoppers, the platform helps merchants recover revenue that would otherwise be lost to cart abandonment. The company's data-centric approach underpins its ability to deliver measurable results for its clients.
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