Recurate (acquired by Trove Recommerce) is a software development company focused on enabling brands to efficiently launch, manage, and scale branded resale programs. Recurate provides technology and operational solutions that help well-known consumer brands enter and succeed in the circular economy by offering their customers a seamless way to buy and sell pre-owned items directly through the brand’s own channels.
In August 2024, Recurate was acquired by Trove Recommerce, expanding its reach and expertise in the branded resale industry. The company’s platform supports brands with tools for integrating resale into their existing ecommerce experience, facilitating everything from product intake and authentication to logistics and customer service. This enables brands to maintain quality, protect their brand image, and build new revenue streams from secondhand sales.
Who uses Recurate (acquired by Trove Recommerce)?
Recurate primarily serves leading consumer brands seeking to establish or enhance their resale operations. Notable customers include Allbirds and lululemon, both of which utilize the platform to offer branded resale experiences to their customers.
How was Recurate started?
Recurate was founded by a team with deep experience in retail, technology, sustainability, logistics, and finance. Their backgrounds include leadership roles at companies such as Nordstromrack.com, HauteLook, Google, Twitter, Gap Inc., Oracle Utilities, and Walmart. This expertise has informed Recurate’s approach to building scalable, sustainable resale solutions for the retail sector.
What makes Recurate stand out?
By focusing on branded resale, Recurate differentiates itself from general resale marketplaces by empowering brands to own the customer experience and maintain control over their brand standards. The platform is designed to be flexible and scalable, supporting brands as they expand their resale programs and adapt to changing consumer expectations for sustainability and circularity.
Where is Recurate (acquired by Trove Recommerce) based?
Recurate is headquartered in Washington, DC, United States, with a core team of 11-50 employees.
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