Recast is an incrementality measurement platform designed to bring rigorous accuracy and transparency to marketing effectiveness analysis. Recast provides software that helps businesses understand the true impact of their marketing investments through advanced media mix modeling (MMM), enabling data-driven budget decisions at scale.
The Recast platform differentiates itself by emphasizing accuracy, openness, and model quality:
- Every model undergoes strict configuration, stability checks, parameter recovery, and continuous backtesting to ensure high performance both before and after deployment.
- Unlike many analytics tools that operate as 'black boxes,' Recast offers full transparency—publishing all model documentation, sharing weekly accuracy scorecards, and clearly communicating the uncertainty in all point estimates. This builds trust and accountability with clients.
- A significant portion of the Recast team holds PhDs in mathematics or statistics, and the company invests heavily in research on upper and lower funnel channel interactions, time-varying return on investment (ROI), spike modeling, and related topics to continually enhance its proprietary MMM capabilities.
Who Uses Recast?
Recast primarily serves growth-focused businesses and brands that want to optimize their marketing investments using quantitative insights. Notable customers include Harry's Labs, Mockingbird, Negative Underwear, Away, Masterclass, Rocket Money, Firstleaf, BILT, Headspace, LA Times, Jackpocket, Pods, Lume, Bespoke Post, Joybird, Daily Harvest, City Beach, and Currax. These organizations use Recast to bring greater accountability and precision to their marketing measurement and strategy.
How Was Recast Started?
Recast was co-founded by Tom Vladeck and Michael Kaminsky. Tom Vladeck has a master's degree from the London School of Economics and an MBA from Wharton, and previously built a quantitative market research firm serving clients such as Amazon, McKinsey, and Nike. Michael Kaminsky is a trained econometrician with experience in healthcare and environmental economics; before Recast, he led the marketing science team at Harry’s. Their combined expertise in quantitative analytics and marketing science shapes Recast’s focus on methodological rigor and transparency.
Where Is Recast Based and How Big Is the Team?
Recast is a privately held software company headquartered in New York, New York, United States, with a team size of 11-50 employees. Over 30% of its staff hold PhDs in math or statistics, highlighting the company’s commitment to advanced analytics.
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