Marpipe is a software platform designed to help brands create high-performing, visually impactful catalog ads and Dynamic Product Ads (DPA). Marpipe enables advertisers to optimize their product ad creatives, making them both more appealing and effective across digital channels.
The platform serves as a creative automation tool for catalog-based advertising, allowing brands to test, iterate, and deploy a wide variety of ad designs at scale. Marpipe's technology addresses the challenge of making dynamic ads stand out in crowded digital environments, providing solutions for creative variation and performance improvement. Their tools are used to simplify and enhance the process of building catalog ads, which are commonly used in e-commerce and retail for remarketing and product discovery.
Marpipe is trusted by a range of well-known brands, including Kate Spade New York, Bloomingdale's, HexClad, DSW, Crocs, Gopuff, Microsoft Teams, Ashley, True Classic, Hans, Warby Parker, Revolve, Ann Taylor, OpenStore, Champion, and Simple Modern. This customer list reflects Marpipe's focus on serving large retail, e-commerce, and consumer brands that rely heavily on catalog advertising to drive sales.
How was Marpipe started?
Marpipe was founded in New York by Dan Pantelo (Founder / CEO), James Goldman (CTO), and Pierce Porterfield (Head of Product). The founding team brings a mix of expertise in software development, advertising technology, and product management, all of which inform Marpipe's approach to creative automation for catalog ads. You can learn more about their story and team on Marpipe’s About page.
Who uses Marpipe?
Marpipe is used by marketing teams and performance advertisers at major brands and retailers who require scalable, high-quality creative for their dynamic product ads. Their customers span fashion, home goods, technology, and consumer brands, with notable users including:
- Kate Spade New York
- Bloomingdale's
- Crocs
- DSW
- Gopuff
- Microsoft Teams
- Warby Parker
- Revolve
- Ann Taylor
- Champion
This demonstrates Marpipe's reach among leading companies aiming to improve the visual impact and results of their catalog-based advertising.
What makes Marpipe different?
Marpipe differentiates itself by focusing specifically on creative automation for catalog ads and DPAs, an area where many traditional ad platforms offer limited customization options. By enabling rapid creative testing and deployment at scale, Marpipe addresses a unique need for brands looking to optimize the performance of their dynamic ad inventory.
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