Reacher (reacherapp.com) is an AI-powered platform designed to help brands scale creator partnerships and automate affiliate marketing, especially for TikTok Shop brands. By streamlining the process of creator discovery, outreach, and management, Reacher enables enterprise brands to run large-scale influencer campaigns without the need for extensive in-house teams.
The platform automates many of the most time-consuming aspects of influencer marketing. This includes sending personalized messages to thousands of creators daily, maintaining creator relationships with a dedicated CRM system, managing Spark Ads requests, and overseeing dynamic affiliate payouts. Reacher also provides access to a vetted network of high-performing sellers, helping brands connect quickly with effective partners.
How Does Reacher Help Brands?
Reacher simplifies and accelerates the process of finding and managing creators by:
- Using AI to identify and match brands with relevant creators at scale
- Automating outreach and follow-up communication
- Providing a live Creator Relationship Management (CRM) tool with advanced filtering, tagging, and group messaging features
- Managing Spark Ads and affiliate payouts directly through the platform
This automation allows enterprise brands to operate more efficiently, reducing manual tasks and making it easier to launch and optimize influencer marketing campaigns.
Who Uses Reacher?
Reacher primarily serves enterprise brands and agencies focused on social commerce and influencer marketing, particularly those active on TikTok Shop. Current users include organizations like Social Commerce Club and Flywheel Digital, who leverage Reacher to manage and scale their creator partnerships.
What Makes Reacher Stand Out?
Reacher differentiates itself by offering an all-in-one solution that combines AI-powered creator discovery, automated outreach, robust CRM features, and affiliate management within a single platform. Its latest updates, such as the live CRM tool, enable brands to filter, group, and automate communications with creators based on status, follower count, or revenue metrics, making campaign management more targeted and efficient.
Leadership Team
Reacher was founded by Bora Mutluoglu and Jerry Qian. Bora brings experience from Palo Alto Networks and academic backgrounds at UC Santa Cruz, UC San Diego, and UC Berkeley. Jerry, who also serves as CEO, previously worked at Meta and NASA and studied at Berkeley. Their combined expertise in technology and operations directly informs Reacher's AI-driven approach to influencer marketing automation.
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