Idler is an artificial intelligence platform that automates repetitive business workflows and executes tasks end-to-end. Idler distinguishes itself by not just tracking work, but actually performing it—handling processes like managing spreadsheets, emails, vendor portals, and routine follow-ups on behalf of businesses.
The platform combines document parsing, decision logic, and agent-driven execution to automate busywork. Idler can understand semi-structured files such as purchase orders (POs), invoices, and remittance PDFs. It makes intelligent decisions, such as determining who to notify, what records to update, and which communications to send. This allows it to take over tasks like updating trackers, sending emails, and coordinating with stakeholders, reducing manual effort for organizations.
Idler is particularly suited for automating workflows in areas such as order fulfillment, payment collection, and service scheduling. By handling these operational tasks from start to finish, Idler aims to free up teams from time-consuming manual work and improve process efficiency.
How Was Idler Started?
Idler was founded in 2025 by Ivan Chub, Nalu Concepcion, and Tony Goss. The founders built Idler with a focus on leveraging AI to go beyond workflow tracking, creating a platform that can actively execute and manage business busywork.
Who Uses Idler?
While detailed customer lists are not publicly available, Idler serves businesses that deal with significant amounts of repetitive, document-driven workflows. Typical users are organizations seeking to automate operational tasks like document management, order processing, and communication follow-ups—particularly those aiming to reduce manual busywork and streamline back-office functions.
What Makes Idler Different?
Unlike traditional workflow management tools that simply track tasks, Idler's platform performs the actual work. Its use of agent-driven execution, smart document parsing, and automated decision logic means it can handle tasks from start to finish without requiring constant human intervention.
Who Are Idler's Competitors?
Idler operates in the workflow automation and business process automation space. Its competitors include platforms that handle robotic process automation (RPA), workflow management, and document automation. Examples might include UiPath, Automation Anywhere, and Zapier, though Idler differentiates itself by its focus on AI-powered, end-to-end task execution rather than just workflow tracking or simple task automation.
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