People Pattern is a Software as a Service (SaaS) platform that delivers actionable audience insights to major global brands. Through semi-supervised machine learning algorithms and natural language processing, People Pattern transforms large volumes of unstructured public data into structured persona sets, enabling businesses to better understand, target, and engage their audiences.
How does People Pattern work?
People Pattern's platform uses advanced data science techniques to analyze vast amounts of public expression, such as social media and digital footprints. This data is processed into clear, actionable insights that help brands:
- Identify and segment key audience personas
- Understand customer behaviors and preferences
- Inform marketing, product, and customer retention strategies
By automating the extraction and interpretation of complex data, the platform helps companies make data-driven decisions to win, retain, and serve their customers more effectively.
Who uses People Pattern?
People Pattern serves some of the world’s leading brands across various industries. Notable customers include:
- Nestle
- McDonald's
- Walmart
- Cisco
- Exxon
- Smarty Pants Vitamins
- Nintendo
- PBS
- Samsung
- Topo Chico
These organizations use People Pattern to gain a competitive edge in audience analysis and market segmentation.
How was People Pattern started?
People Pattern was founded by a team with deep expertise in software, data science, and product strategy:
- Ken Cho (Founder / CEO): Previously founded Spredfast, bringing significant SaaS leadership experience.
- Steve Blackmon (VP of Technology): Former Director of Data Sciences at W2O Group and founder of Ravel, with a strong background in data-driven solutions.
- Omid Reza Sedaghatian (VP of Product): Expert in product design and strategy, skilled at bridging customer needs with engineering solutions.
Their combined experience has shaped People Pattern into a specialized platform focused on extracting value from complex public data for enterprise clients. Learn more about the team.
Where is People Pattern based?
People Pattern is headquartered in Austin, Texas, United States, and operates as a privately held company with a team of 11-50 employees.
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