Numa is an AI platform designed to transform operations for auto dealerships by integrating intelligent AI agents across every aspect of dealership workflows. Numa focuses on enhancing dealership efficiency by automating and streamlining key communication and operational processes.
Numa's platform deploys AI agents that handle a wide range of dealership interactions, including rescuing missed calls, booking service appointments, coordinating tasks between departments, and managing customer expectations. By automating these high-volume, high-impact tasks, Numa helps dealerships significantly reduce response times—reportedly by up to 100x—while increasing customer satisfaction and operational productivity.
Unlike traditional dealership management systems, Numa's AI-native approach means their technology actively engages in every customer interaction, helping dealerships see tangible improvements in efficiency and profitability. The platform's communication tools are designed to address common bottlenecks in dealership operations, enabling teams to collaborate more effectively and provide faster, more reliable customer service.
Who Uses Numa?
Numa works with over 700 auto dealerships across the United States and Canada. Its customers range from individual franchise dealerships to large automotive groups. Some of the brands and dealers using Numa include:
- Gold Coast Cadillac
- Gengras
- Murfreesboro Nissan
- Tacoma CDJR
- Norm Reeves
- Team Gillman
- Ford
- GM
- BMW
- Honda
- Toyota
- Jaguar
- Subaru
- Nissan
- Mercedes
- Mazda
- Land Rover
These customers illustrate Numa's reach across major automotive brands and dealership networks.
How Was Numa Started?
Numa was founded by Tasso Roumeliotis, Joel Grossman, and Andy Ruff—the team behind Location Labs, a company recognized for pioneering in mobile and location-based technology. The founders bring significant experience in building scalable software and leading successful technology exits, with Location Labs having grown from a small team to a $220M acquisition. Their backgrounds in mobile consumer services and enterprise technology have informed Numa's approach to deploying AI in dealership environments.
You can read more about the company's background and leadership on Numa's About Page.
What Makes Numa Different?
Numa sets itself apart with its AI-native approach, embedding intelligent agents directly into everyday dealership workflows. This allows for real-time, automated handling of customer and internal communications, which delivers measurable operational improvements and sets a new standard for dealership efficiency and customer engagement.
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