Harmonya is an AI-powered product data enrichment, insights, and attribution platform designed for retailers and brands. Harmonya leverages proprietary technology to transform legacy product data into a more descriptive and actionable asset, enabling organizations to gain deeper insights and make informed decisions.
Their platform ingests data from millions of online product listings, extracting information from sources such as product titles, descriptions, ingredients, and consumer reviews. Harmonya's technology then generates unique product tags and attributes, creating harmonized datasets that enhance the value of product analytics and support key business initiatives.
Harmonya's enriched product data helps clients:
- Understand consumer drivers behind market performance
- Optimize product assortment and merchandising
- Categorize products with greater accuracy
- Guide product innovation
- Engage target audiences more effectively
Their solutions are particularly valuable for retailers and consumer brands seeking to unlock growth opportunities by identifying what matters most to consumers. Notable customers include organizations such as UNFI, Vita Coco, and Mars Pet, reflecting Harmonya's focus on serving companies in the retail and consumer goods sectors.
How was Harmonya started?
Founded in 2021, Harmonya originated as part of Team8 and maintains offices in New York and Tel Aviv. The company was established by Cem Kent (Co-Founder & Chief Executive Officer), Ran Etzion (Co-Founder & Chief Product Officer), and Dima Machlin (Co-Founder & Chief Technology Officer), bringing together expertise in technology, product, and data science to address the limitations of traditional product information.
Who uses Harmonya?
Harmonya primarily serves retailers, brands, and organizations that depend on comprehensive product data for analytics, merchandising, and marketing. Key named customers include UNFI, Vita Coco, and Mars Pet, illustrating their traction among major players in the retail and consumer packaged goods industries.
You can learn more about their approach and leadership on their About page.
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