NetSpring (Now a Part of Optimizely) is a next-generation product and customer journey analytics platform that is warehouse-native and designed with the exploratory capabilities of business intelligence (BI) tools. NetSpring empowers modern product, growth, and data teams to analyze and unlock the value of their product and customer data directly within their data warehouse.
The platform offers self-serve analytics, allowing users to answer a wide range of business and product questions through a rich library of analytics templates. These templates can be adapted or expanded for ad hoc exploratory analysis, reducing reliance on data engineering teams. NetSpring stands out by enabling organizations to combine detailed product usage instrumentation with broader customer business data, all integrated within their existing data warehouse. This approach ensures consistency and trustworthiness, as analytics are built on a single source of truth.
Key capabilities of NetSpring include:
- Self-service product analytics with customizable templates.
- Deep integration with data warehouses for unified, business-impactful analytics.
- A single tool for trustworthy, exploratory analysis across product and customer journeys.
NetSpring primarily serves businesses looking to drive growth and improve product experiences through data-driven decision making. Their customer base includes major global brands such as H&M, PayPal, Zoom, Toyota, Vodafone, Tapestry, Chewy, and Cox Automotive, reflecting a focus on large-scale enterprises across a variety of sectors.
How was NetSpring started?
NetSpring was founded by a team of experienced executives and leaders with backgrounds in product, technology, finance, and customer success. The founding team includes Alex Atzberger (Chief Executive Officer), Shafqat Islam (President), Rupali Jain (Chief Product Officer), Myles Johnson (Chief Financial Officer), Sebastiaan de Jong (Chief Revenue Officer), Laura Thiele (Chief People Officer), Aniel Sud (Chief Technology Officer), Peter Yeung (Chief Information Officer and Global Data Protection Officer), Rohit Bhalla (SVP, GTM Strategy & Operations), Allison Skidmore (SVP, Customer Success and Advocacy), and Jessica Dannemann (Head of Partner Ecosystem). Their combined expertise underpins NetSpring’s focus on delivering actionable analytics for modern data-driven teams. More details can be found on their About page.
Who uses NetSpring?
NetSpring is used by data, product, and growth teams in enterprises that rely on advanced analytics to inform product development and business strategy. Customers include well-known organizations such as H&M, PayPal, Zoom, Toyota, Vodafone, Tapestry, Chewy, and Cox Automotive, indicating adoption across a variety of industries including retail, finance, technology, automotive, and telecommunications.
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