Decile is an ecommerce analytics platform that helps brands gain a deeper understanding of their customers by leveraging enriched first-party data and predictive analytics. The platform is designed to support ecommerce brands in growing profitably by providing a comprehensive view of customer behaviors and preferences, enabling more personalized customer journeys from the very first interaction.
How Does Decile Help Ecommerce Brands?
Decile’s core offering centers on using advanced analytics to unify and enrich customer data. By doing so, brands can:
- Identify high-value customers and target segments
- Personalize marketing and retention strategies
- Predict customer lifetime value and optimize retention efforts
- Enhance overall decision-making with actionable insights
This approach aims to drive improved customer retention and boost lifetime value, which are critical metrics for scaling ecommerce businesses efficiently.
What Makes Decile Unique?
Decile distinguishes itself by focusing on first-party data enrichment and predictive analytics, helping brands move beyond standard reporting to actionable insights tailored for profitable growth. Notably, Decile was recognized with Digiday’s Technology Award for Best Customer Data Platform, underlining its innovation and effectiveness in the customer analytics space. The company operates as a wholly owned subsidiary of Graham Holdings Company, providing additional stability and resources.
Who Uses Decile?
Decile serves a diverse range of ecommerce brands across various industries. Notable customers include:
- Brooklinen
- Fashion Nova
- WÜSTHOF
- HexClad
- Rifle Paper Co.
- Miami Heat
- Spanx
- Nordic Naturals
- Framebridge
- Wildfang
- Ramy Brook
- Ursa Major
- Smith Teamaker
- BYLT Basics
This roster highlights Decile’s versatility and appeal among both consumer product companies and lifestyle brands seeking to optimize customer engagement and retention.
Who Leads Decile?
Decile’s leadership team brings experience in software development and data analytics:
- Cary Lawrence, CEO
- Spiro Roiniotis, CTO
- Brian Neumann, SVP, Engineering
More details about their mission and team can be found on their About page.
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