Marr Labs (marrlabs.com) develops AI-powered voice agents specifically designed for mortgage lenders to capture leads, qualify prospects, and close loans instantly. Their platform helps mortgage companies streamline lead generation and qualification, manage high call volumes, scale operations, and deliver personalized mortgage services at every stage of the customer journey.
These AI assistants are engineered to enhance personalization, improve decision-making, and simplify business operations. By automating routine and complex interactions, Marr Labs enables lenders to provide a seamless, responsive client experience while optimizing internal workflows.
Who Uses Marr Labs?
Marr Labs primarily serves mortgage lenders and financial institutions seeking to modernize and automate their client engagement processes. Notable customers include Rocket Mortgage and Figure, illustrating adoption among leading digital mortgage providers.
What Makes Marr Labs Different?
The company's AI voice agents stand out for their focus on the mortgage sector, offering end-to-end automation from lead capture to loan closure. The technology supports organizations in handling large-scale call volumes, personalizing communications, and accelerating the mortgage lifecycle—all crucial for lenders operating in competitive, high-volume environments.
Leadership and Founding Team
Marr Labs is led by a team with deep expertise in AI and technology. The founders—Dave Grannan, Han Shu, and Ghinwa Choueiter—along with Joe Pirone and Chris Barnett, previously collaborated at Vlingo, the company behind the technology for Apple's Siri and Samsung’s S-Voice. Dave and Chris later joined Light, where Rob Bajohr contributed to its growth and acquisition by John Deere. Han Shu’s startup, Wyth, was acquired by Airbnb, where he subsequently led the ML and AI groups. Gwendolyn Cassling also played a pivotal role at Airbnb, building operations and QA across customer experience tiers. Key leadership includes Chris Barnett (Head of Product & Solutions), Gwendolyn Cassling (AI-Voice Operations Manager), Joe Pirone (VP Engineering), and Rob Bajohr (Marketing). Learn more about the Marr Labs team.
Recent News
For insights on the latest industry trends, see Marr Labs' article: Top 5 Use Cases for AI Voice Agents in Mortgage Lending (published 01-26-2026).
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