What Does MarkUp Do?

    Learn about what MarkUp does, their services, and key information.

    What Does MarkUp Do?

    Name: MarkUp

    Headquarters: New York, New York

    Employees: 11-50 employees

    MarkUp is a collaborative feedback platform designed to streamline the review process for digital content. MarkUp enables users to add comments directly to websites, videos, images, design files, and more, making feedback clear and accessible to all stakeholders.

    MarkUp's core offering is a software tool that centralizes and simplifies feedback on digital assets. The platform is used for annotating and commenting on live websites, multimedia files, and design projects, allowing teams to communicate changes and suggestions efficiently. This approach helps organizations reduce the friction and confusion often associated with traditional feedback channels like email or static documents.

    By making the feedback conversation a space where everyone has a voice, MarkUp aims to improve collaboration among teams working on digital products. The platform is particularly useful for creative agencies, product teams, marketers, and designers who need to gather and manage input from multiple parties.

    Who Uses MarkUp?

    MarkUp serves a diverse set of business customers, including organizations such as Toptal, PTC, Rosetta Stone, Getty Images, Hactar, Guru, Concept Theory, Mums With Hustle, and Strong Social. These companies leverage MarkUp to facilitate more efficient review cycles on web and multimedia projects.

    How Was MarkUp Started?

    MarkUp was founded by a team with deep experience in software development, user experience, and digital marketing. The founding team includes Andrew Belousoff (previously at Toptal), Claire Cavanaugh (PTC), Ezekiel Rudick (Rosetta Stone), Nina Barone (Getty Images), Sonny Baker (Hactar), Leah Friedman (Guru), Kyle Hudson (Concept Theory), Karl Harris (Mums With Hustle), and Jason Gordon (Strong Social). Their backgrounds reflect a mix of technical expertise and practical knowledge of collaborative workflows in creative and technology-driven fields.

    What Makes MarkUp Different?

    MarkUp stands out by supporting feedback on a wide variety of content types, not just static files or web pages. This flexibility, combined with an intuitive interface and real-time collaboration features, helps teams move projects forward with less miscommunication and fewer revision cycles.

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