Lucia Protocol is a software company specializing in AI-powered ad attribution solutions that bridge Web2 and Web3 environments. Lucia Protocol enables businesses to track and analyze customer journeys across multiple platforms and devices while preserving user privacy.
At the core of Lucia Protocol's offering is its seamless, privacy-focused approach to data-driven marketing. The platform uses advanced tools such as the Cross-Chain Passport, which helps unify user identities across different digital ecosystems, and dynamic attribution models that deliver actionable insights for advertisers. This empowers marketing teams to optimize campaign performance and maximize return on investment (ROI) with greater precision.
A key differentiator for Lucia Protocol is its emphasis on data ownership and transparency. Not only do advertisers gain improved visibility into cross-platform customer engagement, but end users also have the opportunity to monetize their own engagement data, fostering a transparent and mutually beneficial marketing ecosystem.
How Was Lucia Protocol Started?
Lucia Protocol was founded by Ling Qing Meng, whose background in decentralized technologies informs the company's focus on privacy and interoperability in marketing analytics.
Who Uses Lucia Protocol?
While specific customer names are not publicly listed, Lucia Protocol is designed for advertisers, agencies, and businesses seeking advanced, privacy-preserving attribution across both traditional (Web2) and blockchain-based (Web3) platforms.
What Makes Lucia Protocol Different?
- AI-powered, cross-platform ad attribution.
- Privacy-preserving tracking and data management.
- Cross-Chain Passport for unified user identity.
- Enables both advertisers and users to benefit from accurate, transparent data usage.
You can learn more about their approach and technology on their About page.
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