Leal is a software company specializing in customer data activation and relationship management for retail businesses across Latin America. Leal provides a platform—Leal 360—that enables companies to capture, manage, and leverage customer data to drive sales and engagement through artificial intelligence.
Leal 360 is designed as an all-in-one solution for retail enterprises looking to optimize their customer lifecycle. The platform allows businesses to:
- Gather, store, and segment customer data from multiple sources
- Launch and monitor personalized, automated omnichannel marketing campaigns
- Track and improve customer experiences, converting buyers into brand advocates
- Develop loyalty programs tailored to both business needs and customer preferences
Since its founding in 2016, Leal has helped over 700 companies across Latin America strengthen their relationships with customers and boost growth. The platform is particularly focused on supporting retail operations, providing intuitive and integrated tools to manage complex customer journeys.
Who Uses Leal?
Leal serves a broad range of retail and service-oriented companies. Notable customers include Coordinadora, Teaxco, Subway, Poke, Miniso, EPM, Buffalo Wings, Tiendas Max, Le Coq Sportif, and Chevron, illustrating its cross-industry appeal among both regional and international brands.
How Was Leal Started?
Leal was founded by Camilo Martínez (Co-Founder & CEO) and Florence Frech (Co-Founder & COO), leveraging their expertise to develop technology that addresses the specific challenges of customer relationship management in the retail sector. The company is headquartered in Bogotá, DC, and has grown to a team of 51-200 employees. You can learn more about their story on their About page.
What Sets Leal Apart?
Leal differentiates itself by offering a comprehensive and intuitive platform tailored for retail businesses, integrating customer data management, marketing automation, and loyalty program capabilities in a single environment. The use of artificial intelligence to drive actionable insights and campaign effectiveness is a key component of their value proposition.
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