Laasie is a white-labeled loyalty solution that leverages AI and rewards to help hospitality brands drive direct bookings, collect first-party data, reduce reliance on online travel agencies (OTAs), increase guest spend, and boost average daily rates. Laasie provides a suite of technology products designed for hotels and hospitality companies seeking to enhance guest loyalty and maximize revenue.
What Does Laasie Offer?
Laasie delivers several core solutions for hospitality businesses:
- Laasie Convert: Personalized, high-value rewards featured on a brand's website to incentivize potential guests to book directly, bypassing OTAs.
- Laasie Retain: A fully customizable, next-generation loyalty platform that can be launched in days, allowing brands to build guest loyalty programs with minimal technical overhead.
- Unique Insights: An analytics tool that provides rewards-based audience building and customer acquisition insights, unique in the loyalty industry.
- Extensive Rewards Network: Access to a network of over 1,000 partners, enabling brands to offer a wide variety of reward options to their guests.
These offerings work together to help hospitality companies shift share away from OTAs, increase direct engagement, and gain actionable data on their guests.
Who Uses Laasie?
Laasie primarily serves hotels and hospitality brands seeking to improve direct bookings and guest loyalty. Notable customers include:
- Nobu Hotels
- Margaritaville
- Godfrey
- Nomo Soho
- Knickerbocker
- Highgate
- Watergate
- Eden Roc
- Unico
- Hard Rock Punta
- SAHARA Las Vegas
This customer list illustrates Laasie's focus on upscale and boutique hotel groups, as well as major hospitality operators.
How Does Laasie Differentiate Itself?
Laasie stands out by combining AI-driven personalization, a flexible white-label approach, and a wide rewards ecosystem. Unlike traditional loyalty programs that can be complex and lengthy to implement, Laasie offers solutions that can be deployed quickly and customized to each brand’s needs. Its Unique Insights tool also provides proprietary analytics based on rewards data, helping clients refine their marketing and acquisition strategies.
Where is Laasie Based and How Big is the Team?
Laasie is headquartered in New York, New York, and employs approximately 30 people.
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