Kevel is a software development company that provides an API-based platform—known as the Retail Media Cloud—that enables retailers and marketplaces to launch and manage their own retail media networks in-house. Kevel offers a unique solution for multi-brand retailers looking to create scalable, differentiated ad platforms while maintaining full control over their first-party data and customer experience.
The Retail Media Cloud is designed to help retailers build, customize, and scale their own ad technology, similar to what large tech companies like Amazon use for retail media. By leveraging Kevel’s APIs, organizations can rapidly deploy high-impact advertising solutions that maximize their share of advertiser budgets, enhance the shopper experience, and support the retailer’s unique brand positioning. Implementation can be completed in as little as 14 days, with support from Kevel’s customer service and success teams.
Kevel’s approach stands out for allowing retailers to bring retail media technology in-house, rather than relying on third-party platforms. This control is especially valuable for companies prioritizing data privacy and the ability to differentiate their ad experience.
Who uses Kevel?
Kevel’s platform is utilized by a range of leading retailers and marketplaces worldwide. Notable customers include:
- The Home Depot
- iFood
- Edmunds
- Delivery Hero
- MC Sonae
- Leroy Merlin
- Slickdeals
- El Corte Ingles
- Yelp
- Ticketmaster
- dunnhumby
- flink
- Chewy
- foodboss
- oda
- kidizen
- shop apotheke
These organizations use Kevel to power their retail media networks and deliver targeted advertising across their digital properties.
How was Kevel started and who leads the company?
Kevel was founded by James Avery, who serves as CEO. The leadership team includes:
- Puja Rios (Chief Operating Officer)
- Chessy West (CFO)
- Tim Ewald (CTO)
- Sandy Grason (SVP, Product & Engineering)
- Oscar A Ibarra (VP of Sales)
- Pierrick Joliveau (VP of Customer Success)
- Dylan Hulser (VP of Retail Media)
- Neil Cameron (VP of Marketing)
- Leslie Pierce-Connor (Head of Legal)
- Mike Kohn (Head of People and HR)
- Paulo Cunha (VP of Product)
The company is privately held and headquartered in Durham, North Carolina.
What recognition has Kevel received?
Kevel has received several industry accolades, including:
- Named a top 100 innovative tech start-up driving the future of brand-to-consumer in 2023
- Winner of the MarTech Breakthrough Award for Best Overall Ad Tech Company in 2022
- Finalist for the Best Commerce Media Technology category at the 2024 AdExchanger Awards
- Finalist for Best E-Commerce Technology at the 2024 Digiday Technology Awards
For more about the company’s background and leadership, visit the Kevel About page.
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