Edge (eyeratebusiness.com) is an employee-driven growth platform designed to transform frontline employees into a powerful sales and marketing channel for multi-location service brands. Their technology enables organizations to leverage their workforce to increase sales, improve customer feedback, and drive brand advocacy across thousands of locations.
Edge's core solution, the Employee-Driven Growth Engine, integrates with major Point of Sale (POS) systems. This allows both corporate and franchise operators to automate customer feedback collection and run sales competitions seamlessly. The platform is used to incentivize frontline staff with rewards directly tied to sales performance and positive online reviews, making employee recognition measurable and aligned with business goals.
Edge is particularly focused on multi-location service brands, providing tools for operational managers to foster a culture of recognition and motivate teams. By automating the collection of customer feedback and integrating these insights with employee rewards, Edge helps brands boost their online reputation and drive business growth.
How was Edge started?
Edge's journey began within the service industry itself. The founding team worked in roles across restaurants, car washes, and retail stores, experiencing firsthand the challenges and opportunities of frontline service work. Motivated by a desire to help service industry employees earn more, receive recognition, and advance their careers, they launched Edge to create a positive, supportive environment for service professionals. More about their story can be found on their About page.
Who uses Edge?
Edge serves a range of multi-location service brands and franchises. Some of their key customers include:
- DRVN
- Title Boxing Club
- YogaSix
- Sandbox
- Pure Barre
- European Wax Center
- CycleBar
- Massage Heights
- Hammer & Nails
- StretchLab
- Gold's Gym
- Row House
- Nozzle Nolen
These brands utilize Edge to engage their frontline teams, improve employee performance, and enhance their customer experience across distributed locations.
What makes Edge different?
Edge stands out for its integration with major POS systems and its focus on making frontline employees central to sales and marketing efforts. By automating rewards and feedback processes, Edge enables service brands to scale employee recognition and competition programs efficiently across large networks, supporting both corporate and franchise operations.
Where is Edge located and who backs them?
Edge is headquartered in Elk Grove, California (part of the Sacramento area), United States. The company is privately held and supported by notable investors such as Mucker Capital, Jason Calacanis’ Launch Accelerator, and Moneta Ventures.
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