Humankind is a Conversational Commerce SaaS platform that enables brands, retailers, and service providers to deliver 1:1 personalized, human-led selling experiences via SMS at scale. Humankind positions itself as the first new sales channel in three decades, providing technology that allows companies to connect shoppers with human experts—such as personal stylists, sommeliers, estheticians, or sports pros—by text message.
The core offering is a software platform that overlays on any brand’s existing ecommerce or service infrastructure, facilitating highly customized customer interactions and recommendations through SMS. This approach aims to drive significantly higher shopper engagement, with clients reporting up to 21x conversion lifts and 180%+ higher average order values compared to traditional ecommerce channels.
Humankind differentiates itself by merging technology with a human touch, focusing on empowering sales and service experts rather than merely automating standard tasks. The platform is designed to make human experts' jobs easier and more scalable, helping brands offer a high-touch, concierge-level experience to customers—without giving services away for free—and potentially creating their most profitable sales channel.
How was Humankind started?
Humankind was developed as a High Alpha Studio company, bringing together a founding team with deep expertise in SaaS, technology, and customer experience. Key members include Yamini Rangan (Chief Executive Officer), Brian Halligan (Co-Founder, Executive Chairperson), Dharmesh Shah (Co-Founder, CTO), and a broader leadership team covering finance, product, technology, operations, sales, marketing, strategy, and customer success. Their combined experience informs the company's focus on blending human expertise with scalable technology.
Who uses Humankind?
Humankind serves a variety of brands and retailers aiming to enhance their customer engagement and sales processes through personalized SMS-driven experiences. Notable customers include Patricia Portik, Aaron Goh, Frank Loughan, Marie-Morgane Le Bras, ARC Document Solutions, Spenmo, and EngageRocket. These clients leverage Humankind to build more engaged shopper cohorts and drive meaningful business results.
What is Humankind's core value proposition?
Humankind stands out by enabling brands to offer individualized shopping experiences at scale, using a combination of expert human guidance and advanced software. This creates new revenue opportunities and increases customer loyalty, positioning the platform as a unique, profitable addition to the digital sales ecosystem.
You can learn more about their background and team on their About page.
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